EL DINGO IS THE BRAINCHILD OF FOUNDER, BRYN NEWMAN, WHO IS UNASHAMEDLY PASSIONATE ABOUT TAKING CARE OF HER SKIN, ESPECIALLY IN THE HARSH AUSTRALIAN SUN. AFTER TAKING UP SURFING, SHE REALISED THAT SURFERS ABSORB A STUPID AMOUNT OF UV PROTECTION, AND THE STATUS-QUO OF ‘COOL’ HASN’T NECESSARILY FAVOURED SURF HATS. WHILE SURF HATS ARE COMMON AMONGST THE SURF-DAD POPULATION, GETTING YOUNGER SURFERS TO WEAR A HAT HAS BEEN A DIFFICULT TASK. IN A SEA OF UNEXCITING BLACK AND BEIGE SURF HATS, THERE WAS NO ALTERNATIVE FOR THOSE SURFERS LOOKING TO STAY SAFE FROM THE SUN, AND LOOK STYLISH IN THE PROCESS. EL DINGO IS DETERMINED TO KEEP AUSTRALIANS (AND OTHER INTERNATIONAL HUMAN SEA CREATURES) SAFE FROM THE SUN, AND EDUCATE PEOPLE ON THE DANGERS OF SUN EXPOSURE THAT ARE OFTEN UNDERESTIMATED. OUR PRODUCTS HAVE BEEN DESIGNED ON THE BEDROCK OF GUIDANCE ISSUED BY THE CANCER COUNCIL, AND OFFER A WIDE BRIM WITH FULL NECK PROTECTION TO MINIMISE YOUR EXPOSURE TO UV.